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To read along as you listen, click here for a LEARNING GUIDE. The Learning Guide at www.archiecomics.com/podcast has a complete transcript of this lesson including a glossary, sample sentences, comprehension questions and cultural notes.
In the first frame of today’s comic we see Jughead. He is cooking food at Pop’s restaurant. He is holding a basket of food - probably French fries. French fries are long thin pieces of potato that have been cooked in hot oil. Jughead is holding the basket of food in his hand as he talks to Archie. We know that Jughead is working in Pop’s restaurant by clothing that he is wearing. His clothes are what we might call his ‘work uniform’. These are clothes that he only wears when he works at the restaurant. We also know that Jughead is in a restaurant by the pictures on the walls. There are pictures of food on the walls. So, in this first frame, Jughead is telling Archie that he, meaning Archie, is right. He says that Archie is right about the company motto. The company’s motto or the restaurant’s motto is “customer satisfaction”. A motto is a short sentence or phrase giving a rule on how to live or how to act or how to behave. The motto or the phrase is used to tell the beliefs of a company – the motto tells what the company thinks or believes is important. A motto is a short sentence or phrase that is used as a rule to live by. Here is a motto that I’ve heard. It goes like this: “The journey of a thousand miles begins with one small step”. I think that this is a good motto to think about or to remember when you are trying to learn English!! Learning English may seem like a very hard thing to do. It may feel like it is going to take a very long, long time for you to learn English. Learning English may seem like a big or a huge task BUT (and this is the important part of the motto) the motto says the way to do something that seems like it is a really big job or the way to do something that seems like it is very hard to do is to begin with one small step. And then, one step at a time – everyday – step-by-step, you get a little better…and better… and better. One small step at a time. The journey of a thousand miles or we could say that the learning of English begins with one small step! OK, let’s continue! In the second frame we see Jughead. His eyes are closed. He appears to be listening to Archie. Archie is telling Jughead that he is doing his best to live up to the company motto. Archie means that he is doing his best to DO what the company motto says. We discovered in frame one that the company motto is “customer satisfaction”. A customer is someone who buys something at a store or in this case, at Pop’s restaurant. Satisfaction means feeling happy or pleased. Customer satisfaction means that the customer or the person who bought the food is happy or pleased. The customer has had a pleasant time in the restaurant. The customer thought that the food tasted good. The customer is satisfied or happy. In the third frame we see the joke. We know that the company motto, “customer satisfaction” means that the customer is supposed to be pleased with the food that they buy or eat at the restaurant. In the last frame we see Archie kissing a girl. Archie says he is keeping the customer, the girl, happy or satisfied by kissing her! Pop Tate (the person who owns the restaurant) comes running toward or to Archie saying that the company motto refers to the food, Archie Andrews – not kissing the girls!! |
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ESL and Archie Comics
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ESL and Archie #40 - The company motto is customer satisfaction!
Posted: September 12th, 2006, 6:18pm EDT by patc
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